Buyer types for property in Indonesia
Buyers in Bali, Lombok, Sumbawa and Sumba follow different goals. These profiles help you find the island and the project that fit your plans.
Three buyer types
Lifestyle buyers
International buyers looking for a villa for personal use, long stays or a second home — drawn by nature, low building density and a relaxed pace of life.
Early-stage investors
Investors entering emerging tourism regions — focused on hospitality projects and land with medium- to long-term growth potential.
Boutique investors
Small, curated eco and wellness projects focused on scarcity and long-term value — particularly relevant in Sumba and Sumbawa.
Typical buyers on each island
- Bali: international investors, expatriates and long-stay residents
- Lombok: lifestyle buyers and early-stage investors
- Sumbawa: long-term land investors who target large parcels and future development potential
- Sumba: private buyers focused on privacy, sustainability and long-term ownership, and boutique investors with small eco and wellness projects
Sources: Island Property Insights Indonesia (Doppelweiss).
Talk to the team
A 30-minute conversation is usually enough to identify the right island, the right investment size and the right service scope. In English, no obligation, no charge — at a time that suits you in Australia.
Book a free 30-minute callMore from the investor guide
- Can Australians buy property in Bali?
- Investing in Bali from Australia
- How a villa investment works: four steps
- Seven service modules, one package
- Villa rental and management in Bali
- Villa portfolio in Bali, Lombok, Sumba and Sumbawa
- Bali, Lombok, Sumbawa and Sumba compared
- Bali property market for investors
- Lombok property investment
- Sumbawa land and property investment
- Sumba: sustainable property investment
- Glossary: Bali and Indonesia property terms
- Questions about investing in Bali and Indonesia
Last updated: 13 October 2026